High Five Coffee

ASHEVILLE, NC

REBRANDING, WEB DESIGN + SIGNAGE

 

High Five Coffee (formerly The Dripolator) is committed to serving the tastiest coffee around. We had the pleasure of partnering with owner Jay Weatherly to lend a hand in the rebrand that helped the company grow quickly from one location to three, along with many other fun projects and frothy products.

 

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Letter press photo by Quill & Arrow Press.

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The Solution

 

We worked with High Five Coffee to consult on the name and developed a logo and identity system that best encompassed the ethos of his culture, keeping it friendly, warm and allowing room for brand extensions. We wanted the rebrand to mirror the customer experience of the coffee bars with its warm earth tones and modern handcrafted vibe.

The Metrics:

Since 2012, we’ve been working with High Five to help them grow, adding more locations and products. They have been able to meet goals ahead of schedule and celebrated 10 years of profitable business. 

Jay Weatherly
Owner of High Five Coffee
​‌“Working with Atlas was a crucial part of putting a process to the daunting task of re-branding. They did an amazing job of extracting the essence and character of what I wanted to communicate in the new branding. They were responsive and flexible to my ideas, but gave strong direction for me to follow, which is precisely what I needed."