BRANDING + WEB DESIGN
Holiday Childress is a talented hairstylist in Asheville, NC that had the innovative idea of becoming a gentleman’s groomsmith for wedding parties. Seeing this as an untapped market, Holiday knew he needed a high-end brand to help share the story and his unique niche, but he didn’t want to perpetuate the old-timey barber, or tattooed hipster barber cliché that was so common within this industry.
For inspiration, we looked to styling for bespoke tailor brands and iconic car logos from the 1950s. We wanted the brand to be fitting for the wedding industry aesthetic, as well as reflect a vintage classic style historically associated with the men’s fine clothing milieu. With a name like Holiday, we wanted to accentuate it with a custom script and highlight a falcon that ended up holding special meaning for Holiday.