Gourmet Popcorn Packaging
HOLIDAY PACKAGING DESIGN + ILLUSTRATION
Over the years, we’ve worked with Poppy Handcrafted Popcorn to craft custom holiday packaging design with varying themes from year-to-year that is featured in Food 52, Anthropologie, Bloomingdale’s, and shops of a similar caliber. This is a compilation of some of our favorite holiday packaging designs for Poppy.
Flat lay photography on concrete by Poppy Handcrafted Popcorn.
The Solution
The whimsical custom illustrations we created helped garner Poppy Handcrafted Popcorn attention from national brands across the country. Buyers and loyal customers look forward to seeing what new holiday packaging creations and designs would be featured from year-to-year.
The Metrics:
- Year after year, the company doubles its growth selling in the millions as a gourmet popcorn brand.
- In just five years, the Poppy brand has been carried in over 1,200 retail locations across the country including William Sonoma, Food 52, Anthropologie, Bloomingdale’s, Union Square Holiday Market, Mouth, The Durham Hotel and much more.
- They have received national press from USA Today, The Food Network, Good Morning America, Real Simple Magazine and Food & Wine.
Owner of Poppy Handcrafted Popcorn
“We have had such a tremendous response to our packaging. We've literally doubled our business year over year, for the past three years. We get comments on our packaging almost daily. People have fallen in love with our brand as much as they've fallen in love with our popcorn. After working with Atlas for three years, they really know what's important to me, what's necessary for the growth of the business, and how to bring my dreams and ideas for Poppy to fruition. I'm super grateful for all the ways Atlas has helped us grow Poppy from a local popcorn shop to a national brand!"