Pretty Vacant

Hotel Restaurant Branding

Japanese Izakaya meets Appalachian Americana—Pretty Vacant service up shareable, fried, and raw snacks from the open kitchen and wood fire grill. With a name like Pretty Vacant, the brand oozes a fierce independence steeped in the counter culture of the punk rock movement. This brand identity explores the relationship between positive and negative space. Ink traps within the typemark allow negative space to play inside letter forms, and the distance between the two words visually reinforces the idea of vacancy. The brutalist mark is striking and editorial as it stretches and confines depending on its medium and use.

Brand Naming + Positioning
Visual Identity
Brand Collateral