Lovegrass Designs


Southern Charm is Served. — This dinnerware lifestyle brand is rooted in West Texas and founded on the Southernisms that founder, Kim Jeffers grew up with on her family’s ranch. The dinnerware illustrations pair well with each Southernism. 

Strategic + Market Consulting
Brand Collateral
Dinnerware Illustration Design
Tradeshow Display Design
Sale Sheets

We collaborated with Lovegrass Designs to ideate a visual identity that told a story about each Southernism. Whether for “Hold Your Horses” or “Well, I Declare,” each dinnerware set features a unique narrative rooted in Southern symbolism, botanicals, and charm.

The illustrations explore a folk art style that balances an approachable elegance to enhance your tablescape and start a conversation.

Kim Jeffers
Lovegrass Designs Founder
​‌“The quality of branding work Atlas provides my business is exceptional. Lisa and her team have built me a gorgeous brand from the ground up. They go above traditional customer support and continue to provide my business with detailed feedback when I ask questions, excellent concepts regarding future dinnerware designs, and on-target strategic ideas for marketing. Atlas has also created an amazing and professional website for my business that is modern and classic and perfectly me! I plan on having a long and fulfilling relationship with Atlas Branding."