Luke Lamp Co.


This luxury lighting brand evolved its light designs into unique, fluid LED rope forms and wanted an elevated brand identity that supported and accentuated the intrinsic beauty of the product lines. 

Brand Audit
Competitive Analysis
Sales Kit + Collateral 

Before updating the brand identity, we audited their sales process and brand collateral as a starting point. Then, we conducted a competitive analysis of top lighting designers to understand how Luke Lamp Co. fit into their niche and what made them distinctive.

The rebrand and sales kit expands on the artistic interaction of light and space, nodding to modern industry style and form. The fluidity of typography and line work echo the product lines, while the high-contrast black and white remain constant. A pop of persimmon feels reminiscent of Herman Miller and Knoll. The sales kit is straightforward and clean, allowing the products to stand out.

Lighting Designer Branding Product Catalog Design by Atlas Branding for Luke Lamp Co

Photography owned and provided by Luke Lamp Co. for the purpose of sales collateral.