Matcha Nude


As consumer dietary trends shift, premium sources of matcha powder have emerged as a viable and powerful alternative to coffee. Our matcha brand design concepts reflect a clarified calm and sustainable focus in the messaging hierarchy as well as the approach to the design styling, illustration and compostable flexible packaging. 

Brand Audit + Positioning
Packaging Design
Custom Illustration


Most habitual matcha drinkers are Millennials or Generation Z and skew predominantly female. Based on our craft beverage persona research, the matcha powder design concepts present as simple luxuries you can display on your counter and compost in your backyard.

The designs extract key marketing differentiators balanced with scientific illustrations and modern simplicity to clarify the composition. Daily drinkers should be able to gauge quickly why Matcha Nude is the best choice.