Matcha Nude
Matcha Packaging Design
As consumer dietary trends shift, premium sources of matcha powder have emerged as a viable and powerful alternative to coffee. Our matcha brand design concepts reflect a clarified, calm, and sustainable focus in the messaging hierarchy and the approach to the design styling, illustration, and compostable flexible packaging.
AUDIT + BRAND POSITIONING
CUSTOM ILLUSTRATION
PACKAGING DESIGN
COMPOSTABLE PACKAGE SOURCING
Most habitual matcha drinkers are Millennials or Generation Z and skew predominantly female. Based on our craft beverage persona research, the matcha powder design concepts present as simple luxuries you can display on your counter and compost in your backyard.
The designs extract key marketing differentiators balanced with scientific illustrations and modern simplicity to clarify the composition. Daily drinkers should be able to gauge quickly why Matcha Nude is the best choice.
