MudPenny Coffee



Grand Rapids-based coffee roaster and restaurant MudPenny is known for its delicious coffee, locally sourced food, and, like its historical namesake, where all are welcome to gather and enjoy public discourse. With expansion plans and grocery distribution opportunities, they wanted to focus on a new strategy that better aligned the quality of their coffee with a coffee packaging experience that elevated the brand and could proudly be displayed on their kitchen counters.

Packaging Design
Label Design
Vendor Sourcing 
Product Photography
Sales Collateral

The coffee tins balance magnetic typography, complemented by a black embossed lid that entices customers to embrace the sensory pleasure of holding the product. Each tin boasts a vertical metallic logo and sophisticated, muted tones on the coffee labels. The archival paper label is reminiscent of beautiful wine labels and brings a softness to the high contrast, modern design.

Sustainable packaging design was important to MudPenny, so the packaging eliminated plastic, was manufactured in the USA, and 95% of the water used was cooled and cleaned before returning it to the source. Customers can utilize and enjoy packaging that can be re-filled, reused, and recycled.

Matthew Fuller
When we hired Atlas to design our new coffee packaging, we had one main goal in mind - to create a package that would become a standard countertop accessory…They masterfully delivered this goal with a can that not only elevates kitchen counters but is also reusable. We live in a world of never-ending waste, and we are glad to be a part of changing that with a beautiful can of coffee.