Grand Rapids-based coffee roaster and restaurant MudPenny is known for its delicious coffee, locally sourced food, and, like its historical namesake, a place where all are welcome to gather and enjoy public discourse. With expansion plans and grocery distribution opportunities, they wanted to focus on a new strategy that better aligned the quality of their coffee with a coffee packaging experience that elevated the brand and could proudly be displayed on their kitchen counters.

The coffee tins balance magnetic typography, complemented by a black embossed lid that entices customers to embrace the sensory pleasure of holding the product. Each tin boasts a vertical metallic logo and sophisticated, muted tones on the coffee labels. The archival paper label is reminiscent of beautiful wine labels and brings a softness to the high contrast, modern design.

Sustainable packaging design was essential to MudPenny, so the packaging eliminated plastic, was manufactured in the USA, and 95% of the water used was cooled and cleaned before returning it to the source. Customers can utilize and enjoy packaging that can be refilled, reused, and recycled.