Panorama Lodge

NY HOSPITALITY BRANDING

Eclectic, outdoorsy, and relaxed, the Panorama Lodge feels like a storied family lakehouse or the quintessential summer camp experience. The bespoke historical inn invites travelers to unwind lakeside and explore the wild of New York’s Catskill mountains. 

HOSPITALITY NAMING
VISUAL IDENTITY
ILLUSTRATION
PRINT DESIGN
CREATIVE CONTENT
MERCHANDISE

Taking hints from antique postcards and botanical illustrations, the visual identity layers history from the lodge with a modern naturalist aesthetic. Ideals of expansive views are woven into the typesetting and spatial layouts, while sturdy caps contrast with a delicate script to continue the narrative.

Charleston Hotel Branding
Present Co. Hotel
A hand holding a tilted wine glass spills red wine onto a red and white marbled surface, leaving a splash and stains—a vivid scene that captures the artistry appreciated by any Food & Beverage Branding Agency. By Atlas Branding.
Claudine
A person walks past a wall with colorful posters, including abstract designs, hotel restaurant branding elements, a hand with cocktail glasses, and text reading PRETTY VACANT. By Atlas Branding.
Pretty Vacant
A bottle of Iron Shoe Distillery Rye Whiskey rests on gold velvet fabric, its blue and gold label showcasing product details crafted with the finesse of a whiskey branding agency. By Atlas Branding.
Iron Shoe Distillery
Michigan Coffee Roaster Branding MudPenny Coffee
MudPenny Coffee
A ceramic plate holds two postcards, a sprig of rosemary, and a gray checked cloth on a brown surface, with a glass of water nearby—perfect for showcasing product photography Asheville style. By Atlas Branding.
eldr
Folders emboss
The Ramble Biltmore
Close-up of a wine bottle labeled DUETTE pinot grigio, showcasing elegant wine branding with an illustration of two birds and yellow shapes. The label also features 750 ml and crisp for a fresh presentation. By Atlas Branding.
Duette Cellars