Panorama Lodge

NY Hospitality Branding

Eclectic, outdoorsy, and relaxed, the Panorama Lodge feels like a storied family lakehouse or the quintessential summer camp experience. The bespoke historical inn invites travelers to unwind lakeside and explore the wild of New York’s Catskill mountains.


Hospitality Naming
Brand Identity
Illustration + Print
Creative Content


Taking hints from antique postcards and botanical illustrations, the visual identity layers history from the lodge with a modern naturalist aesthetic. Ideals of expansive views are woven into the typesetting and spacial layouts, while sturdy caps contrast with a delicate script to continue the narrative.