Douceur

PERFUME BRANDING + PACKAGING

Inspired by the French word for sweetness, Douceur embodies elegance and femininity with its floral patterns and rich palette. The brand explores a symmetrical aesthetic rooted in nature and feels like a legacy brand with connections to the present.

NAMING
VISUAL IDENTITY
ILLUSTRATION
PACKAGING DESIGN
AI MOCKUP CREATION

Douceur is a field study by Atlas that explores the intersection of technology and luxury branding through harnessing AI for concept and mock-up creation. It came to life through diving into the world of luxury fragrance branding and beauty packaging design.

Our field studies are available to invest in and utilize. Contact us if you’d like to discuss bringing this brand to life for your custom fragrance or lifestyle brand.

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