Poppy Handcrafted Popcorn
BLACK MOUNTAIN, NC
PACKAGING DESIGN + TRADE SHOWS
When Poppy Handcrafted Popcorn approached us, they were four months into their new retail business and wanted to diversify their product offering and enter into wholesale and the boutique gift market. They knew they wanted something clean and modern, but wasn’t sure where to start or what would appeal to a national market.
The Solution
We worked with Poppy Handcrafted Popcorn to develop a clean and whimsical packaging brand that reflected the quirky and fun nature of the product in a recognizable and consistent way. The brand sparks curiosity and the appearance feels like a party favor.
The Metrics:
- Year after year, the company doubles its growth selling in the millions as a gourmet popcorn brand.
- In just five years, the Poppy brand has been carried in over 1,200 retail locations across the country including William Sonoma, Food 52, Anthropologie, Bloomingdale’s, Union Square Holiday Market, Mouth, The Durham Hotel and much more.
- They have received national press from USA Today, The Food Network, Good Morning America, Real Simple Magazine and Food & Wine.
Lifestyle photography by Rachael McIntosh.
Poppy Handcrafted Popcorn Founder
“We have had such a tremendous response to our packaging. We've literally doubled our business year over year, for the past three years. We get comments on our packaging almost daily. People have fallen in love with our brand as much as they've fallen in love with our popcorn. After working with Atlas for three years, they really know what's important to me, what's necessary for the growth of the business, and how to bring my dreams and ideas for Poppy to fruition. I'm super grateful for all the ways Atlas has helped us grow Poppy from a local popcorn shop to a national brand!"