Poppy Handcrafted Popcorn
STRATEGIC PLANNING + PACKAGING DESIGN
Poppy Handcrafted Popcorn started with Ginger Frank and her love for handcrafted, flavored popcorn. When Ginger approached us, she was four months into her new retail business and wanted to diversify her product in wholesale and the boutique gift market. Ginger knew she wanted something clean and modern, but wasn’t sure where to start or what would appeal to a more regional market.
The Solution
We worked with Poppy Handcrafted Popcorn to develop a clean and whimsical packaging brand that reflected the quirky and fun nature of the product in a recognizable and consistent way. The brand sparks curiosity and the appearance feels like a party favor.
The Metrics:
- In just under four years, Poppy is carried in over 950 retail locations across the country including Caesar’s Palace, Anthropologie, Bloomingdale’s, Union Square Holiday Market, Dewey’s Ice Cream, The AC Hotel, The Durham Hotel and much more.
- They have received national press from USA Today, The Food Network, Real Simple Magazine and Food & Wine.
- Year after year, Ginger has doubled her business and opened a second retail and manufacturing location in Black Mountain, NC.
Lifestyle photography by Rachael McIntosh.
Owner of Poppy Handcrafted Popcorn
“We have had such a tremendous response to our packaging. We've literally doubled our business year over year, for the past three years. We get comments on our packaging almost daily. People have fallen in love with our brand as much as they've fallen in love with our popcorn. After working with Atlas for three years, they really know what's important to me, what's necessary for the growth of the business, and how to bring my dreams and ideas for Poppy to fruition. I'm super grateful for all the ways Atlas has helped us grow Poppy from a local popcorn shop to a national brand!"