Poppy Handcrafted Popcorn
PACKAGING DESIGN, WEB + TRADE SHOWS
When Poppy Handcrafted Popcorn approached us, they were four months into their new retail business and wanted to diversify their product offering and enter into wholesale and the boutique gift market. They knew they wanted something clean and modern, but wasn’t sure where to start or what would appeal to a national market.
We worked with Poppy Handcrafted Popcorn to develop a clean and whimsical packaging brand that reflected the quirky and fun nature of the product in a recognizable and consistent way. The brand sparks curiosity and the appearance feels like a party favor.
- Year after year, the company doubles its growth selling in the millions as a gourmet popcorn brand.
- In just five years, the Poppy brand has been carried in over 1,200 retail locations across the country including William Sonoma, Food 52, Anthropologie, Bloomingdale’s, Union Square Holiday Market, Mouth, The Durham Hotel and much more.
- They have received national press from USA Today, The Food Network, Good Morning America, Real Simple Magazine and Food & Wine.
Lifestyle photography by Rachael McIntosh.