Poppy Hand-crafted Popcorn

Snack Packaging Design

A few months into opening their retail location, Poppy Hand-crafted Popcorn approached us to help strategize in diversifying their product offering. We worked to craft a CPG brand and packaging design system to excite their customer base and position them for wholesale growth. This women-owned, women-led team knew they wanted something joyful and modern, but weren’t exactly sure where to start, or what would appeal to a national market.

With over seven years of Poppy market bag packaging in circulation, this Asheville-grown brand has taken the US gift market by storm. From airports and luxury hotels to grocery store chains and being featured on Good Morning America, Poppy Handcrafted Popcorn can be found and enjoyed in over 1,200+ locations nationwide.

HOLIDAY PACKAGING DESIGNHOLIDAY PACKAGING DESIGN
🏆 2023 BEST OF SHOW + GOLD
🏆 AAF CHARLOTTE ADDY AWARDS
VISUAL IDENTITY UPDATES
BRAND MESSAGING
POPPY POPCORN MARKET PACKAGING DESIGN
CUSTOM ILLUSTRATIONS
VENDOR SOURCING + MANAGEMENT
POINT OF SALE
PRINT DESIGN
E-COMMERCE WEBSITE
TRADESHOW DISPLAY DESIGN

We worked with Poppy Handcrafted Popcorn to develop a colorful and whimsical packaging brand experience that reflects the quirky and fun nature of the product in a recognizable and consistent manner that could be carried out through all of their flavors. The brand sparks curiosity and looks like a party favor.

Within the first six years, Poppy annually doubled its revenue, selling seven figures as a gourmet snack and popcorn packaging brand. The brand is carried in William Sonoma, Food 52, Anthropologie, Bloomingdale’s, Union Square Holiday Market, Mouth, and many more.

NATIONAL PRESS

USA Today
Good Morning America
Real Simple Magazine
The Dieline
BuzzFeed
2023 Best of Show AAF Charlotte NC ADDY’s
Food & Wine
The Food Network

 

A person wearing a blue patterned dress holds a bag of Poppy Hand-Crafted Popcorn, Salted Caramel flavor, showcasing the appealing Poppy Popcorn Packaging Design in front of them. By Atlas Branding.
A person in a white t-shirt and jeans holds a bag of Poppy Hand-Crafted Popcorn Asheville Mix, highlighting the Poppy Popcorn Packaging Design, in front of a light blue kayak. By Atlas Branding.
Three people in festive socks and pajamas hold cans featuring the vibrant Poppy Popcorn Packaging Design—Salted Caramel, Asheville Mix, and Poppy Mix—while sitting outdoors on a blanket. By Atlas Branding.
Three cylindrical Poppy popcorn containers with colorful cloud patterns and labels for Asheville Mix, Cotton Candy, and Salted Caramel flavors on a white background. By Atlas Branding.
Three bowls of flavored popcorn, scattered chocolates, heart-shaped decorations, and confetti on a pink and red split background create a festive scene perfect for inspiring holiday packaging design. By Atlas Branding.
A bag of Poppy Salted Caramel Popcorn in festive Holiday Packaging Design is surrounded by scattered popcorn, chocolate pieces, heart-shaped cookie cutters, and assorted candies on a red and pink background. By Atlas Branding.
Two baseball players in maroon Cougars jerseys sit on a bench, each holding a bag of Poppy popcorn—one salted caramel, the other mix flavor—showcasing the vibrant Poppy Popcorn packaging design. By Atlas Branding.
Shelves display various flavors of Poppy Hand-Crafted Popcorn bags, showcasing unique Poppy Popcorn Packaging Design in a retail store, with a sign above reading Hand-Crafted Popcorn and popcorn illustrations on the wall. By Atlas Branding.
Three bags with distinctive Poppy Popcorn Packaging Design are displayed behind a card with handwritten and printed messages, featuring reindeer crunch, salted caramel, and jalapeno cheddar flavors. By Atlas Branding.
Five cups of black coffee, coffee beans, coffee toffee, and chocolate squares arranged on a white surface with two open snack bags showcasing Poppy Popcorn Packaging Design. By Atlas Branding.
Person holding a large red canister of Poppy Salted Caramel popcorn, standing against a blue background and wearing a black dress with colorful sequins. By Atlas Branding.
A trade show booth displays Poppy Popcorn Packaging Design and products on shelves, with seating, a TV, and a sign reading Pure. Simple. Popcorn. Happiness. on a pink-striped wall. By Atlas Branding.
A hand holds a bag featuring the vibrant Poppy Popcorn Packaging Design for Honey BBQ flavor, set against a colorful, painted brick wall with circular patterns. By Atlas Branding.
A bag featuring Poppy Popcorn Packaging Design, scattered sweet onion popcorn, a pink radio with lemon designs, and sunglasses rest on a light pink background. By Atlas Branding.

Photography – Rachael McIntosh, Poppy Handcrafted Popcorn and Jack Sorokin

Cylindrical canisters of Poppy Handcrafted Popcorn feature festive Holiday Packaging Design, showcasing flavors like Cinnamon Bourbon Pecan and Reindeer Crunch. By Atlas Branding.
Poppy Popcorn
Jars of The Night Baker Haute Fudge with blue labels featuring an illustrated woman, arranged on a dark blue surface—showcasing the creative touch of a Raleigh Food Branding Agency. By Atlas Branding.
Night Baker
A bag of Bell’s Reines Oatmeal Raisin soft and mini cookies with purple and white stripes, shot in a colorful, shiny product photography Asheville style. The packaging notes the cookies are nut free and small batch. By Atlas Branding.
Bell's Reines
Cookie Packaging Group La Peche
La PĂŞche
A yellow ABC 360 protein bar branding blueberry almond snack bar is placed on a surface covered with whole almonds. By Atlas Branding.
ABC•360 Bars
A hand with red nail polish holds up a pink can labeled Strawberry Ginger Beer, showcasing vibrant drink branding against a clear blue sky. By Atlas Branding.
Moonglade Soda
Close-up of a wine bottle labeled DUETTE pinot grigio, showcasing elegant wine branding with an illustration of two birds and yellow shapes. The label also features 750 ml and crisp for a fresh presentation. By Atlas Branding.
Duette Cellars
A person with curly hair wearing orange sunglasses and a colorful shirt sits among green leaves, holding a yellow camera and smiling—radiating the vibrant energy of a Gen Z Branding Agency. By Atlas Branding.
Paper Shoot Camera
Ginger Frank Poppy Handcrafted Popcorn Brand and Packaging Design by Atlas Charlotte Branding Agency
We have had such a tremendous response to our packaging. We've literally doubled our business year over year, for the past three years. We get comments on our packaging almost daily. People have fallen in love with our brand as much as they've fallen in love with our popcorn. After working with Atlas for over three years, they really know what's important to me, what's necessary for the growth of the business, and how to bring my dreams and ideas for Poppy to fruition. I'm super grateful for all the ways Atlas has helped us grow Poppy from a local popcorn shop to a national brand!
Ginger Frank
Poppy Handcrafted Popcorn Founder