Poppy Hand-crafted Popcorn

CPG BRANDING + PACKAGING DESIGN

2023 BEST OF SHOW + GOLD ADDY
AAF CHARLOTTE ADDY AWARDS

A few months into opening their retail location, Poppy Hand-crafted Popcorn approached us to help strategize in diversifying their product offering. We worked together to craft a CPG brand and packaging design system that would excite their customer base, and position them for wholesale growth. This women-owned, women-led team knew they wanted something joyful and modern, but weren’t exactly sure where to start, or what would appeal to a national market.

With over seven years of the Poppy market bag packaging in circulation, this Asheville-grown brand has taken the US gift market by storm. From airports and luxury hotels to grocery store chains and being featured on Good Morning America, Poppy Handcrafted Popcorn can be found and enjoyed in over 1,200+ locations nationwide.

VIEW HOLIDAY PACKAGING DESIGN

SERVICES
Brand Identity Updates + Messaging
Poppy Popcorn Market Packaging Design
Custom Illustrations
Vendor Sourcing + Management
Point of Sale + Print Design
E-commerce Website
Tradeshow Display Design

The Metrics

We worked with Poppy Handcrafted Popcorn to develop a colorful and whimsical packaging brand experience that reflects the quirky and fun nature of the product in a recognizable and consistent manner that could be carried out through all of their flavors. The brand sparks curiosity and looks like a party favor.

Within the first six years, Poppy annually doubled its revenue selling seven figures as a gourmet snack and popcorn packaging brand. The brand is carried in William Sonoma, Food 52, Anthropologie, Bloomingdale’s, Union Square Holiday Market, Mouth and much more.

 

NATIONAL PRESS

USA Today
Good Morning America
Real Simple Magazine
The Dieline
BuzzFeed
2023 Best of Show AAF Charlotte NC ADDY’s
Food & Wine
The Food Network

 

Photography – Rachael McIntosh, Poppy Handcrafted Popcorn and Jack Sorokin

Ginger Frank
Poppy Handcrafted Popcorn
​‌“We have had such a tremendous response to our packaging. We've literally doubled our business year over year, for the past three years. We get comments on our packaging almost daily. People have fallen in love with our brand as much as they've fallen in love with our popcorn. After working with Atlas for over three years, they really know what's important to me, what's necessary for the growth of the business, and how to bring my dreams and ideas for Poppy to fruition. I'm super grateful for all the ways Atlas has helped us grow Poppy from a local popcorn shop to a national brand!"