A beloved institution in downtown Asheville, Posana unveiled its beautiful new location in Biltmore Park. We had the pleasure of refreshing their visual identity and making it more distinctive and cohesive as they expand the concept into more locations.

The custom typemark features a decorative serif with a reimagined P that recalls the refined lettering you might find on a classic European department store facade, feeling timeless and sophisticated.

We developed a rich, curated color palette harmonizing with their thoughtfully designed interiors and culinary offerings. Hand-drawn illustrations throughout the system celebrate the distinctive details that make Posana special, while carefully selected Blossfeldt botanical photogravure prints connect the brand to the land and offer a glimpse of the artwork gracing their restaurant walls. If you find yourself in Asheville, their locations are absolutely worth visiting.

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