ABC•360
SoCal Protein Bar Branding
Most adults lack essential nutrients, and we’re all hunting for easy and clean protein sources. LA-based, ABC360 is a meal bar system that delivers 33% of your daily macros, vitamins, and minerals. Unlike other bars, they use patented micro-encapsulated tech to mask flavors and maximize absorption of all 26 essential nutrients.
Designed for high contrast in day-to-night primary colors so consumers can tell each bar apart. The A bar contains ingredients to “Activate” gut health and start your day. The B bar “Boosts” midday energy, while the C bar’s adaptogens “Calm” your system to ease stress.
🏆 2025 DIELINE AWARD
BRAND CONSULTING
VISUAL IDENTITY
PACKAGING DESIGN
SALES COLLATERAL
VC PITCH DECK
SHOPIFY WEB DESIGN
The protein bar branding uses contrasting colors and typographic patterns, bringing a modern restraint to a market saturated with ultra-realistic ingredient illustrations and copy-heavy packaging. Each daily meal bar comes in various flavors with a delineated area on the front for the essential details. It displays what looks like a button you can almost swipe, signaling the brain of the purpose and significance of each meal bar. VIEW WEBSITE
This project won a 2025 Dieline Award.
We can honestly say we would not be where we are today without Atlas. They’ve been more than just a design partner; they’ve helped position our brand for long-term growth with thoughtful strategy and beautiful execution. We couldn’t be happier with the results and highly recommend them to anyone looking to take their brand to the next level.
