The Night Baker


It’s midnight, and you’re in the kitchen looking for that perfect snack in the comforting glow of your refrigerator. The Raleigh Durham-based Night Baker has just what you need with her decant cheddar cheese wafers and hot fudge ice cream toppers.

Brand Strategy + Consulting
Brand Identity
Custom Illustration
Packaging Design
Product Photography
Shopify e-commerce Web Design

The Details

Inspired by the midcentury hospitality of finger foods and cocktail parties, The Night Baker is a cheeky brand that doesn’t take itself too seriously. The client wanted to bake in the aesthetics and charm from her childhood pop culture references like I Dream of Jeannie, Breakfast at Tiffany’s, and I Love Lucy, and growing up cooking in the kitchen with her mother. With navy tones and sparkling gold accents, the snack packaging design feels premium and gifty—the perfect hostess gift.


Packaging of the World
2023 Atlanta Gift Market Premier

Considered by Oprah’s Magazine