eldr

RESTAURANT BRANDING SERVICES

Eldr is Old Norse for the word “fire.” The hospitality vision and brand messaging revolve around the idea that fire brings people together for community, warmth, and good food. We wanted to explore the property’s rich history and its original use as the American craft division of Biltmore Industries.

The dogwood in the logo symbolizes new growth, resilience, and moving forward in one’s life. Biltmore Industries’ dogwood products were their top-selling, wood-carved home goods. The eldr typeface was inspired by a lot of vintage typography found around the property in old photos of signage and print ads.

EXPERTISE
Name Development
Brand Positioning + Messaging
Brand Identity + Illustration
Signage + Interior Design
Merchandise
Website Design
Brand Photography + Content Creation