The Lobster Trap

SEAFOOD RESTAURANT BRANDING

An institution in the Asheville independent restaurant scene, we had the honor of partnering with veteran chef Mike McCarty to re-imagine the seafood restaurant branding as he took over ownership and wanted to reintroduce the brand after 20 years.

From designing the visual identity to a custom oyster tasting journal, the brand blends vintage typography from generational seafood markets with illustrations that harken back to beachy family vacations, too much sun and sand, and never enough seafood.

STRATEGIC PLANNING
VISUAL IDENTITY
CUSTOM ICONOGRAPHY
DIGITAL ADS
PRINT COLLATERAL
MERCHANDISE

It’s no easy feat to make it to 20 years in F&B, so we wanted to honor not just its rich Asheville history but also The Lobster Trap’s original ties to Maine lobster fishing and the typography and illustration styles from the turn of the century tinned fish packaging design, with the aesthetic pursuit of tapping into all the best qualities of nostalgic nautical design.

A bearded man in a white chef's coat sits by a window, holding a glass of dark beer and smiling at the camera, reflecting the relaxed vibe of seafood restaurant branding. By Atlas Branding.
Working with Atlas has been an absolute pleasure! Their team is creative, professional, and truly dedicated to bringing our vision to life. They provided us with exceptional branding solutions that exceeded our expectations. We highly recommend them to any business looking to elevate their brand!
Mike McCarty
The Lobster Trap Owner + Executive Chef
A cooked whole lobster rests on a wooden surface beside a pink seafood and oyster menu, postcard, and green pen, showcasing stylish seafood restaurant branding. By Atlas Branding.
The Lobster Trap
asheville branding Woman wearing Flour branding tote bag
Flour
A hand holding a tilted wine glass spills red wine onto a red and white marbled surface, leaving a splash and stains—a vivid scene that captures the artistry appreciated by any Food & Beverage Branding Agency. By Atlas Branding.
Claudine
Simple line drawing of a dog with a hamburger balanced on its head, set against a bright yellow background—perfect for an All Day Restaurant vibe. By Atlas Branding.
All Day Darling
A postcard featuring a turtle with the text Greetings from the Catskills rests on top of a brochure showing a forest and a gold business card, all showcasing NY Hospitality Branding. By Atlas Branding.
Panorama Lodge
A person holds a fork and a bowl with rice, grilled meat, vegetables, and sauce. A drink, dipping sauce, and a large Bowl takeout bag featuring fast casual restaurant branding are on the wooden table. By Atlas Branding.
bohl
Hot Dog King receipt on checkerboard tablecloth
Hot Dog King
A hand pulls a purple slip labeled TRIVIA! from a blue box titled THE BOOK OF QUESTIONS, resembling playful cookware branding, all set against an orange background. By Atlas Branding.
5th Quarter Kitchenware