Sow True Seed

RE-BRAND + SHOPIFY WEBSITE

Sow True Seed is a 100% employee-owned, open-pollinated seed company with deep roots. They wanted to streamline and modernize their visual identity to better represent their story’s evolution and provide a foundation for continued growth.

The logo design refresh balances a symmetric botanical imagery that reflects a growth cycle. The typography honors a few original characters and brand colors from the former identity. The new mark encompasses new growth, harvest moon or sun, dirt, or mountains. There is room for everyone to take away their own meaning.

CREATIVE STRATEGIC PLANNING
REBRANDING
VISUAL IDENTITY
SEED PACKET DESIGN SYSTEM
CUSTOM ILLUSTRATION
SHOPIFY WEBSITE DESIGN

VIEW SHOPIFY SITEVIEW SHOPIFY SITE

 

The seed packaging design is clean, minimal, and timeless, serving as the foundation to display the custom illustrations that Sow True Seed commissions for each seed packet design. We wanted customers to see a clear hierarchy—the seed name, unique artwork, rooted in the Sow True Seed brand mark.

We also worked closely with the marketing team to build a new customized Shopify website design so they could modernize the customer experience, lean into easy-to-find education, and get you to what you’re looking for quickly.

Merch Photography: Chloe Grund
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