Lilyann’s

STEAKHOUSE BRANDING

Rocky Mount natives Greg, Tolston, and James spent their careers in hospitality and real estate, then all found themselves moving back home, drawn by a belief in what their city was becoming. Lilyann’s is the restaurant they’d always wanted to build. A deeply local steakhouse rooted in place, and unhurried.

Lilyann’s serves premium choice-cut steaks, sipping bourbons, and a curated wine cellar designed for guests who want to stay and linger.

BRAND POSITIONING
NAMING
VISUAL IDENTITY
COPYWRITING
ILLUSTRATION
COLLATERAL
MENU DESIGN
WINE LABEL

This steakhouse branding embodies local history and a sense of being somewhere that matters. From its friendly nature illustrations to the accents of red and gold, the brand holds to traditional steakhouse aesthetics without losing its warmth and openness.

Posana Stripped Matchbooks on bar
Posana
Bargello matchbook
Bargello
A hand holding a tilted wine glass spills red wine onto a red and white marbled surface, leaving a splash and stains—a vivid scene that captures the artistry appreciated by any Food & Beverage Branding Agency. By Atlas Branding.
Claudine
A cooked whole lobster rests on a wooden surface beside a pink seafood and oyster menu, postcard, and green pen, showcasing stylish seafood restaurant branding. By Atlas Branding.
The Lobster Trap