The Solution
Atlas worked with Biltmore Farms to conduct fieldwork and interviewed several residents about why they loved living in The Ramble Biltmore Forest. This research served as a springboard for how we approached the messaging, photography, updated print collateral and website redesign.
The Metrics:
- The Ramble has met their annual sales goals for the past five years
- Continue to attract high net worth individuals relocating to Asheville
- Attracting more millennial-aged families