The Ramble Biltmore Forest



The Ramble Biltmore Forest is a private residential community owned and operated by Biltmore Farms. The Ramble wanted to update and re-contextualize their brand collateral to reflect a message and identity that better connected with younger families and the culture of the neighborhood.



The Solution


Atlas worked with Biltmore Farms to conduct fieldwork and interviewed several residents about why they loved living in The Ramble Biltmore Forest. This research served as a springboard for how we approached the messaging, photography, updated print collateral and website redesign.

The Metrics:

  • The Ramble has met their annual sales goals for the past five years
  • Continue to attract high net worth individuals relocating to Asheville
  • Attracting more millennial-aged families
Kerry Heyer
Marketing Manager for Biltmore Farms Communities
​‌“During The Ramble website design process, Atlas presented a number of suggestions and creative ideas that have directly resulted in more successfully connecting with our target audience through our website. Working with Atlas on this project was a positive experience throughout every stage."