The Ramble Biltmore Forest

Private Residential Community Branding

The Ramble Biltmore Forest is a private residential community owned and operated by Biltmore Farms in Asheville, NC. The Ramble wanted to update and re-contextualize their brand collateral to reflect a message and identity that better connected with younger families and the culture of the neighborhood.

MARKET RESEARCH
BRAND POSITIONING
MESSAGING
ILLUSTRATION
SALES COLLATERAL
BROCHURES
PHOTOGRAPHY ART DIRECTION
CUSTOM WORDPRESS WEB DESIGN

VIEW WEBSITEVIEW WEBSITE

Atlas worked with Biltmore Farms to conduct fieldwork and interviewed several residents about why they loved living in The Ramble Biltmore Forest. This research served as a springboard for how we approached the messaging, photography, updated print collateral and website redesign.

  • The Ramble has met their annual sales goals for the past five years
  • Continue to attract high net worth individuals relocating to Asheville
  • Attracting more millennial-aged families
A woman with straight brown hair and a grey blazer sits in front of a blurred outdoor background in The Ramble Biltmore Forest, smiling at the camera. By Atlas Branding.
During The Ramble website design process, Atlas presented a number of suggestions and creative ideas that have directly resulted in more successfully connecting with our target audience through our website. Working with Atlas on this project was a positive experience throughout every stage.
Kerry Heyer
Biltmore Farms Marketing Manager
A cooked whole lobster rests on a wooden surface beside a pink seafood and oyster menu, postcard, and green pen, showcasing stylish seafood restaurant branding. By Atlas Branding.
The Lobster Trap
asheville branding Woman wearing Flour branding tote bag
Flour
A hand holding a tilted wine glass spills red wine onto a red and white marbled surface, leaving a splash and stains—a vivid scene that captures the artistry appreciated by any Food & Beverage Branding Agency. By Atlas Branding.
Claudine
Simple line drawing of a dog with a hamburger balanced on its head, set against a bright yellow background—perfect for an All Day Restaurant vibe. By Atlas Branding.
All Day Darling
A postcard featuring a turtle with the text Greetings from the Catskills rests on top of a brochure showing a forest and a gold business card, all showcasing NY Hospitality Branding. By Atlas Branding.
Panorama Lodge
A person holds a fork and a bowl with rice, grilled meat, vegetables, and sauce. A drink, dipping sauce, and a large Bowl takeout bag featuring fast casual restaurant branding are on the wooden table. By Atlas Branding.
bohl
Hot Dog King receipt on checkerboard tablecloth
Hot Dog King
A hand pulls a purple slip labeled TRIVIA! from a blue box titled THE BOOK OF QUESTIONS, resembling playful cookware branding, all set against an orange background. By Atlas Branding.
5th Quarter Kitchenware