LaZoom

Tourism Branding

Not every day you get to work with a brand that lets you design without conventional boundaries. An Asheville institution, LaZoom was ready for an updated visual identity that could marry its unique humor with a cool, skateboarding lifestyle vibe.

STRATEGIC PLANNING
VISUAL IDENTITY
ILLUSTRATION
MERCHANDISE DESIGN
PRINT COLLATERAL
WEB DESIGN + E-COMMERCE
SIGNAGE DESIGN
RETAIL DESIGN
WORLD BUILDING

 

Bee On Bus Photo Courtesy – ExploreAsheville.com

The custom typemark packs a lot of personality and movement. The secondary marks were inspired by the chattering “Yakity‐Yak Talking Teeth,” a symbol of comedy since the 1940s.

Inventor Eddie Goldfarb saw an ad for a false‐teeth holder called a “Tooth Garage” and cracked up. He imagined a pair of dentures chomping and sputtering down the road, like a car, and then parking on their own. This symbol is fitting for LaZoom as it combines the movement and wheels of the bus with comedy.

FEATURED PRESS 
USA Today
Yahoo!
Travel + Leisure
Uproxx
U.S. News Report

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A bright yellow and orange building with a purple mural of a face wearing glasses on the door showcases bold tourism branding; a sign reads “Comedy, Beer, Wine, Buses,” and trees are in the background. By Atlas Branding.
Person sporting a black LaZoom Asheville, North Carolina t-shirt, a fun nod to local tourism branding with cartoon pink chattering teeth on yellow roller skates. By Atlas Branding.
Bright yellow building with LaZoom sign above a mural of a surprised face wearing shiny purple glasses—an eye-catching example of tourism branding—flanked by two potted plants. By Atlas Branding.
Woman with dark hair and a yellow dress eats a large decorated cookie cake that says Did you request my ASSISTANCE?—a playful nod to Tourism Branding—while sitting at a table against a black background. By Atlas Branding.
A sign mounted on a yellow building reads COMEDY BEER WINE BUSES, creating a lively scene of tourism branding against green trees and string lights overhead. By Atlas Branding.
A person wearing a red graphic t-shirt and black pants sits on the ground against a concrete wall with a chain-link fence, embodying laid-back tourism branding vibes under a clear blue sky. By Atlas Branding.
Person in a light blue dress with blonde curls holds a doll upside down by one leg against a dark background, creating an image as striking and memorable as effective tourism branding. By Atlas Branding.
A yellow and orange striped building near the roof displays a “Comedy Beer Wine Buses” sign, with a potted plant by the garage-style door—a vibrant spot reflecting local tourism branding. By Atlas Branding.
A woman in a red striped shirt, black skirt, and roller skates aims a toy gun while kneeling on a bus seat—her hair in curlers and bubbles floating nearby—capturing a playful scene that could enliven any tourism branding campaign. By Atlas Branding.
A building with a bright yellow and orange facade, corrugated metal detailing, and black-and-white checkered trim stands out against a clear blue sky and trees—an eye-catching example of effective tourism branding. By Atlas Branding.
A hand holds a can of La Zoom IPA, an India Pale Ale that highlights playful tourism branding with its cartoon chattering teeth and vibrant yellow and pink swirling background. By Atlas Branding.
A person dressed as a nun sits at a table with fruit, grapes, and bread, holding a glass of red wine beside a partially melted candle—an image that evokes classic tourism branding against a striking black background. By Atlas Branding.
A rubber chicken toy and a crumpled red T-shirt, perfect props for quirky tourism branding, lie on a sunlit concrete surface with diagonal shadows. By Atlas Branding.
A person with curly hair smiles while wearing a purple beanie with a yellow LaZoom logo, standing in front of a blurred, light-colored background. By Atlas Branding.
Festival branding and event art installation by Atlas Branding for Chow Chow Food Festival
Chow Chow
Hot Dog King receipt on checkerboard tablecloth
Hot Dog King
A person with curly hair wearing orange sunglasses and a colorful shirt sits among green leaves, holding a yellow camera and smiling—radiating the vibrant energy of a Gen Z Branding Agency. By Atlas Branding.
Paper Shoot Camera
Food Photography and Restaurant Branding by Atlas Branding for Huli Sues Asheville NC
Huli Sue's BBQ
A cooked whole lobster rests on a wooden surface beside a pink seafood and oyster menu, postcard, and green pen, showcasing stylish seafood restaurant branding. By Atlas Branding.
The Lobster Trap
Simple line drawing of a dog with a hamburger balanced on its head, set against a bright yellow background—perfect for an All Day Restaurant vibe. By Atlas Branding.
All Day Darling
Craft Beer Branding by Atlas Branding for Edit Beer Co.
Edit Beer Co.
A hand pie, partially wrapped in printed paper, sits in a brown paper bag with MAGPIES and a bird logo—an example of Charlotte Food Branding—on a pink background. By Atlas Branding.
Magpies
Kyle Samples gives a testimonial for Atlas Branding
We hired Atlas to help with our rebranding. They knocked it out of the park! Lisa and Dean were super helpful and clearly explained each step of the process. We always felt like they had our best interests in mind. We hope to continue working with them in the future!
Kyle Samples
LaZoom Comedy Tours General Manager