It’s not every day you get to work with a brand that lets you design without conventional boundaries. An Asheville institution, LaZoom was ready for an updated visual identity that could marry their flavor of humor, with a cool, skateboarding lifestyle vibe.
The custom typemark packs a lot of personality and movement. The secondary marks were inspired by the chattering “Yakity‐Yak Talking Teeth,” a symbol of comedy since the 1940s.
Inventor Eddie Goldfarb saw an ad for a false‐teeth holder called a “Tooth Garage” and cracked up. He imagined a pair of dentures chomping and sputtering down the road, like a car, and then parking on their own. This symbol is fitting for LaZoom as it combines the movement and wheels of the bus with comedy.