Asheville Regional Airport
Where adventure takes flight.
We partnered with the Asheville Regional Airport to guide them through a rebrand that aligned with their new terminal and expansion while repositioning them as a regional brand.
The new identity depicts the mountains of Western North Carolina as a modern icon to differentiate and root Asheville in the airport space. The crossbar in the A is customized to resemble a plane wing. The plane is flying upward and onward to signify optimism, hope, and adventure. As a Travel Marketing Agency, we pulled the color palette from the airport’s market research on what colors in nature tourists and locals associate with the geographical area.
BRAND CONSULTING
COPYWRITING
BRAND IDENTITY
PRINT COLLATERAL
CAMPAIGN LAUNCH
The brand has a few rotating taglines and positioning headlines, but our favorite is “Where adventure takes flight.” Whether people are making Asheville their final destination or transitioning between flights, the area’s unique landscape and culture are a rare find.
