Tribal Grounds Coffee



Tribal Grounds Coffee is a coffee roaster that resides on the Qualla Boundary, home of the Eastern Band of Cherokee. Owner Natalie Smith wanted her brand and packaging redesign to reflect her unique story and culture.

The Solution


The brand incorporates patterns, colors and textures utilized on found objects and artwork from the Cherokee that adds history and depth to the packaging experience. The name of each product blend and description features stories and symbolism handed down for generations.

The coffee can be purchased and enjoyed at Ingles, Greenlife, Earth Fare and Rhubarb Asheville as well as other coffee shops around the country.